The people of Palawan and the whole Philippines are glad to hear the news that the Puerto Princesa Underground River, or PPUR, is officially included in the new seven wonders of nature. This news was announced by New7Wonders founder and president, Bernard Weber in a meeting in Manila. Included in the meeting are Puerto Princesa City Mayor Ed Hagedorn, New7Wonders Director Jean-Paul de la Fuente and PPUR campaign director Nardz Villafranca.
In November last year, PPUR was listed in the New7Wonders provisional list, which made some people think that PPUR might still be removed when the “New Seven Wonders of Nature” is announced. The announcement made by Weber finally removed those doubts.
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| Puerto Princesa Underground River (PPUR). |
Vigorous Campaigns for PPUR
The inclusion of PPUR to the final list of seven wonders is the result of the vigorous campaigns made by the government and the private sector. Various national government agencies, like the DENR and the DOT lead the campaign for the PPUR. Telecommunication companies provided the prize money for the “PPUR May Pera sa Kweba” text raffle contest.
Puerto Princesa Mayor Ed Hagedorn, President Noynoy Aquino, and showbiz celebrities also helped in promoting the PPUR to the public.
Big Help to Philippine Tourism
The Department of Tourism (DOT) is confident that the inclusion of PPUR to the seven wonders will boost the country’s tourism. The New7Wonders campaign is an international campaign that gave PPUR a worldwide exposure. DOT hopes that the tourists attracted by the PPUR will also be attracted to other tourist spots of the Philippines.
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